And 40% said their biggest barrier to video marketing was the lack of a budget dedicated to creating videos.43% said lack of in-house skill (filming, editing, etc.) was another challenge.48% said they feel their organization wasn’t using existing video to its full potential.who are actively creating videos to find out what their biggest video challenges were.

Statista conducted a survey with a group of content marketers based in the U.S. Many Content Marketers Feel Their Organization Isn’t Using Video to its Full PotentialĮven though the value is made clear by these video marketing statistics, there are still a number of marketers who face challenges when creating this type of content. 47% of global B2B marketers were creating training videos and 41% were developing social ads. How-to videos and explainer videos were also a widely used choice. Sharing details about your business and its products can be an effective way to drive an increase in sales.

Product Videos Have Been a Go-To for B2B Companiesįor B2B companies, the most popular type of video content to create in 2020 was product videos. Proving the popularity of video content, Cisco reports that 82% of global internet traffic will come from either video streaming or video downloads in 2022. 82% of Global Internet Traffic in 2022 Came From Video The most popular types of videos during this timeframe were: music videos, comedies and viral videos, and tutorial or how-to videos. In 2021, it was reported that online videos had an audience reach of 92% among internet users worldwide. Online Videos Have an Audience Reach of 92% Worldwide alone, there were approximately 244.4 million video viewers in 2020. This number is projected to increase annually, ultimately reaching nearly 3.5 billion by 2023. There Were An Estimated 3.37 Billion Internet Users Consuming Video Content in 2022Īccording to data collected by Statista, there were over three billion internet users watching streaming or downloaded video at least once per month in 2022. These statistics show just how popular video marketing currently is and that it shows no signs of slowing down any time soon. And no, you don’t have to be a pro with the camera in order to get started. The right time to create video content is now.

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